Digital Marketing Transformation Analyst

  • 13th month pay & Holiday allowance
  • Bonus Program
  • 26 holidays
  • Training & Learning opportunities
  • Laptop & Smartphone
  • 32-40 hours p.w.
Apply now

This is you


You've always come up with creative and innovative solutions.


Regardless of how busy it is, you remain energetic, sharp and focused.

Social butterfly

Starting a conversation feels natural for you, so is networking!

There will never be a typical day at Accenture Song, but that’s why people chose to be here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. 

As a Digital Marketing Transformation Analyst, you will work with C-level executives, business owners and digital marketeers to translate the digital strategy into concrete actions. You will assess their digital maturity and work on their strategy to realize personalization goals, with the aim to increase the digital experience of their customers.

Here’s a snapshot of your responsibilities at a client:

  • Shape the experience-led growth agenda – use human and market insights to frame future growth opportunities, and help clients to innovate new products, services and business models.

  • Define digital transformation journeys – Perform maturity assessments and develop strategic roadmaps to help clients establish and achieve their personalization goals.

  • Create experience capabilities – work with marketing, integration, and data technologies to design and implement new customer experience strategies and innovative solutions. Act as the voice of the customer to define innovative solutions

  • Ensure success of marketing technology implementations - focus on the client relationship, project delivery and overall program health

Accenture Song

At Accenture Song we believe in the success of life-centric business. In order to help our clients being life-centric to their customers, this requires being purpose-built to help clients serve the modern customer and their ever-evolving needs. In other words, we believe in creating growth through relevance.

We are a bold and generous team of creatives, designers, technologists, strategists, digital marketeers and engineers working together to make possibilities a reality. We help CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of consulting, analytics and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale. 

Our work includes pioneering next-level marketing, implementing industry-changing digital transformations and improving business performance using digital technology and data insights. We collaborate closely with our clients (including some world-famous brand names) to figure out what the possibilities are for their business.

Your background

  • Master’s degree - Business Administration/Marketing with analytical side activities or Beta studies with business side activities

  • Tech savvy, analytical and have excellent problem-solving skills.

  • Passionate about data driven decision making, eager to learn, creative thinker, analytical, entrepreneurial mindset.

  • Affinity with marketing technology, such as marketing automation, email tooling or web analytics.

  • Familiarity with agile ways of working, having BA (business analysis) experience is a pre.

  • Excellent communication skills, detail-oriented, and with the ability to interact with different levels of end users and technical resources

  • Ability to work both independently and as a member of a cross-functional team with strong sense of ownership

  • Proficiency in English and Dutch.

Our offer

Accenture is an incredible place to work - and keep learning. By joining us, you’ll become part of a global company with a world-class brand and reputation.  Besides the work we do for our clients, we’re proud of our vibrant, diverse workplace culture: we believe in openness and honesty, fairness and equality, common sense and realism. We want to get to know the real you and help you explore and grow - whatever it is you're great at. So, you will always have lots of learning opportunities (formal and informal) to improve your role-specific skills and expertise.

You will also work with colleagues from across Accenture (nationally and internationally) to help our clients deliver breakthrough experiences and businesses. Besides our high-profile, challenging projects and our nurturing work environment, we offer excellent employee benefits, including:

  • A flexible transport arrangement that suits your personal situation (electric car or bicycle, flexible budget including NS business card)
  • An expense allowance
  • Discount on Accenture shares
  • The possibility to work 4 x 9 hours a week


Are you ready to join Accenture for a career where you can be yourself and do what you love? Apply now and change the world around you. Questions? Connect with Lisette Werkman,

Apply now

Application process

Applying for jobs can be both exciting as overwhelming - and we believe it is crucial that you know where you stand during your application, and what the next steps are. Our process is short - but thorough - and we'd like to get to know you, and see if we are a great fit.


Found a fitting vacancy or role or want to pitch and propose your own ideas for an assignment? Great! Apply by uploading your CV and cover letter to start the process.


Play a set of neuroscience-based games that objectively measures cognitive and personality traits to assess if you match the job. Remember, there is no right or wrong way to play the games - because every trait makes you a great fit for a specific job.

First interview

During the interview, we'd love to get to know you and see if there is a match with our brand and brand values. We will discuss your ambitions and past experiences and tell you all you want to know about the role and Accenture.

Second interview

In the second interview, our senior management would love to get to know you. We will continue to discuss your ambitions, past experiences and we can answer any question you have about the position and work at Accenture.


If we are both happy to proceed after the interviews, we'd like to make you an offer to join Accenture. We hope we can welcome you soon as a new colleague!


We'd like to welcome you to Accenture and are excited that you have accepted our job offer and agreed upon your start date. You will meet all the new joiners and start your career at Accenture.

Let's Connect

Lisette Werkman

Senior Recruiter Song & Sales Recruitment