Mercedes-Benz races into the cloud for smoother online journeys
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To be able to deliver the industry’s best customer experiences, the Mercedes-Benz.io teamed with Accenture to create a unified digital presence and a much faster content-delivery capability. Together, they re-imagined digital marketing and sales solutions for its customers across the globe. Find out more about how Accenture Technology helped Mercedes-Benz re-imagine their digital marketing and sales solutions for their customers across the globe.
Ahead in the cloud
Mercedes-Benz's leaders recognized that its online presence was inefficient and fragmented, with various customer-facing views and online portals. They aimed to unify this environment and envision the cloud as a solution to develop new content, functionality, and features more swiftly - for example, its car configurator and booking app to have customers schedule their test drives.
Mercedes-Benz worked together with Accenture to use Amazon Web Services (AWS) to implement the idea of a unified online experience through a consolidated cloud-based solution, with the goal of better satisfying customer demands.
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Agility and scale of cloud
Today, Mercedes-Benz has one consistent platform for distributing relevant and engaging experiences to customers, including the ability to improve services consistently.
With Accenture and AWS's help, Mercedes-Benz now has a cloud-based technology infrastructure that is considerably more modern and flexible than its non-integrated legacy solutions. Together, we set up the cloud-platform as a domain- and component-oriented framework to support an ecosystem of internal and external development teams. It consists of a powerful cloud management system, a micro-services oriented architecture, and front-end collaboration tools.
"Our software development cycles are nearly as agile and as fast as the cars we produce!”
Accenture refined the automated processes for the platform and then began the rollout. Through the component-based architectures and special enablement programs, Accenture was able to scale teams and effectively increase rollout speed.
The exceedingly rapid provisioning of computing power and container management has allowed Mercedes-Benz to found a truly agile software development lifecycle that propels fast innovation.
Within four months, the team set up a new solution in 18 countries. That implementation rate was unprecedented for Mercedes-Benz.
Mercedes-Benz's online presence was inefficient and fragmented, with various customer-facing views and online portals. Their goal was to unify this environment and use the cloud as a solution to help develop new content, functionality, and features more swiftly.
Mercedes-Benz worked together with Accenture and Amazon Web Services to implement a unified online experience through a consolidated cloud-based solution to improve customer experience.
Today, Mercedes-Benz has one consistent platform for distributing relevant and engaging experiences to customers, including improving services consistently.
Future-ready for growth
Mercedes-Benz and Accenture anticipate expanding the platform to over 30 additional markets. The solution will empower Mercedes-Benz to regularly and swiftly produce advanced content and functionality for an ever-expanding number of customers. Additionally, the agile organizational capabilities that typify the solution's accomplishments are steering the way for better digital transformations throughout the organization.
“The solution’s speed enables us to continually improve our customer experiences"
Together with Mercedes-Benz, we've re-imagined digital marketing and sales solutions for their customers across the globe.
Do you want to help companies find solutions by applying the latest tech trends to their business activities? Were you interested in our work with Mercedes-Benz spark an interest? If so, check Accenture's vacancies here - or find out more about why Accenture is a great place to work. Learn about our work at Accenture Technology